What's exciting or promising about the LTC category in 2011?
In 2010, the Individual LTC industry experienced sales growth for the first time in several years. Although that growth may be due in part to improving economic conditions, our hope is that Baby Boomers are beginning to recognize the importance of LTC insurance in planning for long-term care costs as they gain more personal experience with providing or coordinating that care for family members.
What's driving the rising sales?
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