Concerned citizens
Most Americans are unprepared to handle expense associated with long-term care. Only 37% of U.S. adults over 30 say they're "somewhat" or "very" confident of their ability to pay for long-term care expenses.
Lessons from experience
Those who have personal or indirect experience with long-term care services also are more likely to have purchased long-term care insurance (21% vs. 11%).
Source: Prudential/MRops, from Feb. 2010 survey of 983 U.S. adults
Where's the money?
Misperceptions persist about the role of private health insurance and government programs such as Medicare and Medicaid in funding long-term care expenses. More than one-third of adults believe that these programs will cover any future extended care costs.
Timing issue
Four in ten adults think long-term care insurance should be purchased after age 60.
Value perceptions
Adults who are married are most likely to value long-term care insurance
Pricing gap
Consumers tend to substantially overestimate the cost of LTC insurance
Annual LTC insurance premiums
| Perceived | $3,906 |
| Actual | $2,207 |
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