MedAmerica is launching FlexCare, a long-term care insurance product, which is distributed through AIMS Benefit Solutions. FlexCare is a traditional reimbursement policy with an optional monthly cash benefit and has been available in three states since Jan. 17.
The FlexCare product is a direct result of the partnership between MedAmerica and AIMS Benefit Solutions. AIMS, a marketing services administrator, is responsible for the development of over $375 million in LTCI premiums through independent MGAs and marketing organizations. Because of AIMS role as an MSA, AIMS is directly involved in product and marketing platform development and has a reputation for its specialized focus on LTCI and marketing support. This offers agents access to LTCI specialists, whom provide personal assistance with the FlexCare product and programs.
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