As health reform threatens our livelihood, other regulatory agencies constantly question the way we do business and the economy stumbles toward recovery, there's never been a more critical time for the benefits community to come together.

That's why we're here: to build a community for benefits brokers, managers and retirement advisors.

Most of the brokers out there are already familiar with us – and our roots in Benefits Selling – where we've been the market leader in staying on top of the latest trends and sharing the most successful sales strategies to brokers across the country.

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While we've covered the workplace retirement sector in the pages of the magazine, we decided it's long overdue for us to give you the news and regulatory coverage you deserve. And now that we're working with database powerhouse www.FreeERISA.com, and their team of analysts, we're able to bring you more information and critical insight than anyone else online.

And for the first time, we're opening up shop for the human resource managers out there. You've been under served far too long. We want to reach out to you every day with the latest HR news and trends so that you can be more than just the occasional phone call resource for disengaged employees. You can be the authority –for the employer.

Check out our news and analysis online and in your inbox – we're launching a new daily e-newsletter, along with three weeklies for every facet of the benefits business. Plus, breaking news alerts to keep you informed as the action happens.

We're doing nothing less today than building a community from the ground up. Consider this – and what we've started at www.BenefitsPro.com – the foundation. We need you to raise up the frame, lay down the floors and break out the paint. Help us finish what we've started.

William James once wrote, "The community stagnates without the impulse of the individual. The impulse dies away without the sympathy of the community."

So, what's your impulse today?

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