Orlando R. Cruz has been named president of ING's Individual Retirement Investor Channel.
ING Individual Retirement is the company's U.S. individual retirement business that offers personal retirement investment and income guidance and solutions to pre-retirees, retirees, and the overall rollover market. In his new role, Cruz will lead a team responsible for providing phone-based guidance to new and existing ING customers looking for help with their retirement savings and income needs. He will report to ING Individual Retirement CEO Lynne Ford.
Cruz most recently served as senior vice president and head of internal retirement consultant program for Wells Fargo's Retail Retirement Group. In this capacity, he led a team of individuals who were the "advisors' advisor" for retirement and guaranteed income planning.
"Orlando is a talented executive who brings extensive management and sales experience in the retail retirement arena," said Ford in a statement. "His leadership and background will be great assets to ING as we look to expand our offerings and help more Americans achieve their retirement goals."
Cruz has more than 20 years' experience in management and sales at Wells Fargo and its predecessor companies. Prior to his role as senior vice president and director of the internal retirement consultant program, he was national sales manager of offshore products and Southern Divisional sales manager of the field-based retirement consultant program. He also served as director of global and intermediary distribution. He has extensive experience with retirement and insurance product distribution in the U.S., Latin America, and Europe, as well as experience with institutional products, including 401(K) retirement plans.
Cruz earned a bachelor's degree in finance from the University of Miami, and a certificate from SIFMA's Securities Industry Institute at The Wharton School. He is a general securities principal and investment advisory representative holding FINRA Series 7, 9, 24, and 63 licenses. Cruz also serves on the membership committee of the Insured Retirement Institute (IRI).
Cruz will be based at ING's Windsor, Conn., location.
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