CONCORD, NH-Open Health Market has been launched to help self-insured businesses solicit bids for health care directly from doctors or hospitals, thereby cutting out the industry “middleman.” Perhaps unsurprisingly, the online business is drawing criticism from third-party payment companies.

Created by a doctor, a lawyer and a former benefits manager, Open Health Market allows employers to submit requests for proposals in a category of medical services and procedures. Health care providers then offer competing bids that are evaluated by the employer.

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