According to a survey of advisors employed at independent broker-dealers and insurance companies, 86 percent report that being an independent registered investment advisor (RIA) is appealing.

For those who have friends or colleagues working as RIAs, there’s an even stronger pull; among advisors working for independent broker-dealers who know someone who started or joined an RIA firm, 95 percent say they find the RIA model appealing.

Jennifer Davis, a representative of Schwab Advisor Services, the company which conducted the survey, said that although the survey results overall weren’t surprising, the high level of appeal was intriguing to the research team.

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