NASHVILLE, Tenn. — In front of an early-morning crowd, Benefits Selling announced Mark Lacher, partner at Lacher & Associates in Souderton, Pa., the 2011 Broker of the Year. Lacher's business focuses on the mid-market clientele and approaches benefits with his clients' overall strategic goals in mind. Whether reducing the bottom line or increasing employee productivity is the client's ultimate goal, benefits plays a key role.
After the announcement, Benefits Selling sat down with Lacher to get his thoughts on the benefits industry and where it's heading.
Benefits Selling: How does it feel to win Broker of the Year?
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