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Communication & technology: A formula for success

Brokers and their clients face numerous challenges given the changing benefits landscape.

By Ja'Nene Kane | Updated on April 11, 2011
*2011 Benefits Selling Expo Speaker

Click here to view Ja’Nene Kane’s presentation materials

NASHVILLE, Tenn. — Brokers and their clients face numerous challenges given the changing benefits landscape. The good news from a broker’s perspective is that people caught in the middle are looking for clarity and leadership, which represents a rare opportunity for brokers with the agility and foresight to evolve from their traditional role and become a value-added business partner.

Helping employers to harness automation technology to dramatically improve benefits delivery—from the way benefits are communicated to clients and their employees to the way they’re administered—can help them address perennial cost, compliance, and administrative issues that are compounded by the changes introduced by health care reform. Ultimately, this approach can serve as a compelling market differentiator to strengthen your existing book of business and expand your opportunities.

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