When you sell your product, how engaged is your client? If, "consumers consume," how do you get them to buy from you, and become a repeat customer?
The million dollar question that salespeople want answered goes to the heart of earning the business from satisfied consumers who not only buy your service, but use it, come back again for more, and tell their friends about you and what you sell. What a dream client!
When times are good, sales can be easy—especially if you are good at your craft. When times are tough—like now—you must be better than your competition. Frankly, unless what you sell is one of a kind (not just a different version of someone else's widget), you're not the Lone Ranger. Although Tonto was the trusted sidekick, he had relatives pushing a similar product at a cheaper price.
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