A new white paper, "Filling the Revenue Gap: How Brokers Can Use Voluntary Benefits to Build Business" by Colonial Life & Accident Insurance Company outlines things brokers are doing to steady their income.

"Traditionally, major medical and employer-funded benefits have been the bread and butter of many brokers," says Jay Hutchins, Colonial Life's vice president of broker marketing. "But rapid industry changes are causing more brokers to incorporate voluntary benefits into their business model. It's a matter not only of survival but also meeting their customers' changing needs."

Employers are also using voluntary benefits to their advantage. With cuts to health benefits plans, employers are looking for ways to add value to employees. And one way to do that is by offering more voluntary benefits.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Voluntary Benefits
Employer-Paid
Employee-Paid
Cost-Containment
Wellness