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Real life strategies for applying behavioral finance principles

For financial advisors who want to incorporate the theories and principles of behavioral finance into their practices, finding applicable solutions is often a challenge.

By Savita Iyer-Ahrestani | Updated on May 19, 2011

For financial advisors who want to incorporate the theories and principles of behavioral finance into their practices, finding applicable solutions is often a challenge.

There’s no question that advisors who want to do things right with respect to behavioral finance have to be knowledgeable of the science behind it, says Richard Peterson, managing director at San Francisco-based behavioral finance research and consulting firm MarketPsych, but more importantly, they need to be able to work with user-friendly methods and tools that allow them to apply behavioral finance to every day, real life.

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