From the May 2011 issue of Benefits Selling:

According to Rob Jackson, co-founder and CEO of Healthy Paws Pet Insurance & Foundation, only 1.5 million pets are insured in the United States. "When your realize that there are about 170 million cats and dogs in the country, about 100 million of which are pets, I think the number of insured can easily reach 5 to 7 million," he argues.

And, according to JoAnne Novak, vice president of new business development and employee benefits for Hartville Group, another pet insurance provider, 70 million households own either a dog or a cat.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Voluntary Benefits