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Marketing consumer directed health care

Offering CDHC plan designs go a long way to increase business opportunities, not only with current clients but also with new customers.

By Mark Roberts | Updated on May 24, 2011

Consumerism in health care is a model that employers have been slow to accept. However, with the costs of insurance and health care rising dramatically over the previous decade, CDHC plans are a hot commodity. Brokers who offer this option have seen interest increase with companies looking for ways to cut costs and improve patient care—especially with employees who are always complaining about the how much it costs to have insurance.

Offering CDHC plan designs go a long way to increase business opportunities, not only with current clients but also with new customers. Remember, whenever you can help your client save money and still accomplish his health care goals, you’ll be a hero.

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