You can learn a lot about a company by what happens behind the scenes on FreeERISA.

Take the Ford Motor Company. On any given day, around five people take aim at Ford's employee benefit filings on FreeERISA. That's not surprising – it's a big company that boasts 10 retirement plans and dozens of welfare programs from health to unpaid leave, with multiple concerns around administration, unionized versus non-unionized labor, manufacturing, etc.

The identities of the five people taking a peek vary over time, but the number remains relatively the same – except for the three days starting May 3, when Ford plans were viewed more than 90 times. That's a significant spike! But what could account for it? Is there something suddenly more appealing about Ford other than reliable suspension and competitive gas mileage?