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Are states bankrupting 529 plans?

Is breaking even really the best incentive for employees and are advisors missing the forest for the trees?

By Katie Kuehner-Hebert | Updated on June 01, 2011

We’ve become so obsessed with mandates, exchanges and medical-loss ratios that we’re starting to lose sight of the forest for the trees. And we’re certainly not paying attention to all the other predators lurking behind every shadow. Now I realize those of us in the media are as complicit as anyone in this suffocating coverage. (If it bleeds, it leads, right?) In any given month, health reform in some shape or form gobbles up as many pages as any other single topic in this magazine.

So, at the risk of casting a cloying pall over your already tumultuous workday, it’s worth taking time out from wringing our hands over what’s going on in Washington to take a wider view of the landscape as it stands today. (And don’t think for a second we don’t share your concern, because despite our roles as  journalists, observing and documenting what’s going on in the benefits business, without readers we’re no better than Nero fumbling with this fiddle while the rest of you burn.

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Katie Kuehner-Hebert

Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.

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