It's been said before that every new challenge provides an opportunity.

How can we maintain the cost of benefits and still provide employees with added value beyond their salary and compensation plans? It's a question corporations are asking and an opportunity for brokers and producers to step forward with alternatives that can offer new solutions.

A recent survey of large companies by the National Business Group on Health found that employers estimate their health-care-benefit costs will increase by an average of 8.9 percent in 2011, compared with an average increase of 6.9 percent in 2010. According to HR and outsourcing consulting firm Hewitt Associates, the average total health care premium per employee for large companies will be $9,821 in 2011, up from $9,028 in 2010 and double what they paid in 2001.

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