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Technology changes customers' expectations

Your customers and prospects are vastly different today than they were just 10 years ago.

By Patrick Stroh | Updated on June 01, 2011

Your customers and prospects are vastly different today than they were just 10 years ago. The Internet allows them to easily research almost any topic, social media enables them to instantly find opinions about a product or service, and smart phones keep them connected no matter where they are.

As technology brings changes to every aspect of your customers’ lives, it also is changing expectations for customer service in the pharmacy benefits arena. And, an improved customer experience creates the opportunity for increased sales. For many customers, buying pharmacy benefits has traditionally been a challenging and confusing process.

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