EyeMed Vision Care introduced Friday a first-to-market vision benefit tailored to meet the unique needs of children 18 years and younger and supports their active lifestyle.

The EyeMed KidsEyes benefit features:

• Two funded eye exams within the same benefit year
• One additional covered pair of eyeglass lenses if the child’s vision changes within the benefit year
• Funded:
• Polycarbonate lenses
• Photochromic lenses
• Contact lens professional services (fit and follow-up)
• 40 percent discount off additional pairs of prescription glasses including broken or lost eyeglasses
• 20 percent discount off sports-related eyewear and non-prescription sunglasses at participating EyeMed providers to protect children’s eyes from impact and UV rays

“At EyeMed, we believe children should have access to more frequent eye exams when their eyes are changing, and use optimal lens materials designed to protect their eyes,” said John Lahr, O.D., FAAO, medical director at EyeMed Vision Care. “Children may not realize that their vision requires correction. The unfortunate truth is that about half of all American children have not had a complete eye exam.”