Search
 

A look at the next generation of brokers

With little motivation for todays brokers to stay in the game, what will drive a new wave of young professionals into the industry?

By Kathryn Mayer | Updated on July 01, 2011

Not too long ago, I asked three kids, ages 6-7, what they want to be when they grow up. They told me: a football player, a doctor and a teacher. “Not one of you wants to be a benefits broker?” I asked.

That earned me a befuddled look. Fittingly enough, I got the same look when I posed that question to a friend considering a career change. Just like it’s not a career kids dream about, neither is it the first consideration for recent graduates or those contemplating new jobs. And from the look of it, it’s not even a career brokers dream about. In fact, for some brokers, the field has turned into somewhat of a nightmare.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper

Recommended Stories

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2024 ALM Global, LLC. All Rights Reserved.