3 were flat as compared to 2009.
– Bonnie Brazzell, Eastbridge Consulting Group

5% Decrease in voluntary sales for the number one carrier (with a 26 percent market share) from 2009 to 2010.

$154,000,000 estimated drop in voluntary sales, 2009 to 2010

80% of employers say they are interested in using voluntary worksite benefits because these plans carry no direct cost to the business.

2/3 of employers say they offer voluntary benefits because it is more affordable for their employees than if they purchased coverage on their own.

“Compared with 2002, nearly all products are more readily available today at mid-sized firms (100-999 employees).”
- Ron Neyer, LIMRA

Wasted Youth
Two in three employers believe a major medical plan is less important to employees under age 40.

Less than a quarter of employers believe life insurance is truly valuable to younger workers.

Good news part 1
Overall voluntary benefits penetration improved across the board during the recession.

Good news part 2
Differences in sales between national regions have diminished as greater employer awareness of voluntary worksite programs increased employer participation.

Half of employers not offering (but aware of) voluntary benefits are receptive to purchasing voluntary products.

More than 4 in 10 businesses are considering adding a new voluntary benefit with the next two years.