According to a new study by Northwestern Mutual, 74 percent of Americans feel the pace of today's society is making it harder for them to focus and remain on track toward achieving long-term goals — including savings goals.

The Stick With It study explored goal-setting in all areas of life, including financial, family, and personal. The results reveal some interesting insight into where financial priorities fall on most Americans' list of goals.

The study, which was conducted by the independent research firm Market Probe, uncovers wide-ranging insights into how Americans prioritize their goals and pursue them over time. Among the key findings:

Recommended For You

When it comes to setting goals, money trumps family. When asked what areas people set goals in, financial goals come out on top:

  • Financial (72 percent)
  • Family (62 percent)
  • Fitness (57 percent)
  • Work (55 percent)
  • Diet (54 percent)

When it comes to the self-discipline required to achieve goals, family and work trump money. When asked what areas people have the most self-discipline in, the responses were:

  • Family (77 percent reporting 7 or higher on a 1-10 scale)
  • Work (70 percent)
  • Financial (55 percent)
  • Diet (38 percent)
  • Fitness (36 percent)

People need the most help with finance, fitness and diet. When asked what areas people feel they could use more self-discipline in, the responses were:

  • Fitness/Diet (62 percent)
  • Financial (47 percent)
  • Work (20 percent)
  • Family (18 percent)

In terms of specific financial goals, Americans have a strong desire for long-term protection. Top financial goals include:

  • Maintaining a comfortable standard of living during retirement (78 percent reporting 7 or higher on a scale of 1-10)
  • Not falling below your current standard of living (73 percent)
  • Protecting your income in the event of a disability (60 percent)
  • Protecting your family's standard of living in the event that the household breadwinner passes way unexpectedly (55 percent)
  • Building a sizable investment portfolio (47 percent)
  • Making a major purchase such a car, boat or furniture (30 percent)
  • Financing your children's college education (29 percent)

The study also explored how some people successfully achieved goals. The No. 1 strategy that works is "setting small interim goals," with 67 percent reporting this as a key step to ensure a long-term goal is achieved. The two next most common strategies seemingly go hand-in-hand – "allowing yourself to make mistakes" (62 percent) while "holding yourself accountable" (60 percent).

NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.