From the July 2011 issue of Benefits Selling:
Not too long ago, I asked three kids, ages 6-7, what they want to be when they grow up. They told me: a football player, a doctor and a teacher. "Not one of you wants to be a benefits broker?" I asked.
That earned me a befuddled look. Fittingly enough, I got the same look when I posed that question to a friend considering a career change. Just like it's not a career kids dream about, neither is it the first consideration for recent graduates or those contemplating new jobs. And from the look of it, it's not even a career brokers dream about. In fact, for some brokers, the field has turned into somewhat of a nightmare.
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