Ever have a spouse ask you how they look? Maybe it was your wife's new dress before date night. Or your husband's new suit before an important day at the office.

Yeah, we've all been there. But how many times have you simply told them what they wanted to hear? And how many times have braved retaliation and offered an honest response?

I've always been a "consequences be damned" kinda guy and typically go with my first reaction. It is, after all, the most honest. Besides, I usually can't help myself.

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At any rate, while my frequent brutal honesty could sometimes be delivered with a little more diplomacy, I've found more often than not that people would rather hear the truth – however harsh – than a lie that can turn into something just as cruel.

So, with all that being said, I'd like to ask you for a little truth. In our first ever Employer Survey, we're asking benefit managers and HR folks of all stripes to weigh in with their opinions about their brokers, products and trends they see on the horizon.

I'd really appreciate your help in allowing us to take the pulse of the HR community. Brokers are listening. So make your voice heard.

Check out this link to give us your truth: https://www.surveymonkey.com/s/BNZV8KF

But don't put it off. The deadline is tonight at midnight.

Thanks.

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