2. Work with your insurance partner. Personalized reminders can be amazing — because the messages are so relevant. With birthday and gender information, your insurance partner can send out the recommended screenings for your employees without you needing to touch protected health information.

3. Point to particulars. The news is filled with clashing opinions about what preventive care is important. The new law is designed to cover preventive services that score high on the U.S. Preventive Services Task Force's list, such as breast and colon cancer screenings, routine vaccines for children and preventive care for children. Promote the complete list of services at www.healthcare.gov.

4. Promote incentives. If you're offering a premium discount or cash in an HSA or FSA for participating in healthy actions, don't be bashful. Promote them as much as possible. Even well meaning employees sometimes need a nudge, and a little cash back in their pocket can be just the ticket.

5. Use testimonials. People like to see their own situation — warts and all — reflected in others. Ask for volunteers who've benefited from a preventive visit or your wellness program to tell their story. If that makes your organization uncomfortable, create compelling fictional stories.

6. Target your demographics. A recent public health campaign targets men who are less likely than women to visit the doctor. The billboard reads simply: "This year thousands of men will die from stubbornness." In building a narrative, take a clear, honest look at your audience. If this example feels a little brash for your company culture, that's okay. Just don't play it safe on the other end of the spectrum.  

Healthy employees make a huge difference in the bottom line of your business. When workers suffer time off due to illness, others must pick up the slack or the job may not get done. Companies experiencing a high percentage of absenteeism from sick employees become less profitable, and the cost to do business increases.

According to BusinessInsurance.com, employers have recognized that under health reform, more than ever, the investment in human capital is what they need to be looking at as opposed to thinking of benefits as just an expense of doing business. A recent survey also found that when it comes to communicating information to employees, 52% are educating employees about how the law affects their benefits; 36% are describing what they, as the employer, plan to do; and 35% are explaining to employees what's contained in the new law. Fifty-five percent agreed it is likely or very likely that employees will have more out-of-pocket costs or reduce their health care usage due to a $2,500 cap on employees' annual contributions to flexible spending accounts that goes into effect in 2013.

Helping your employees get and stay healthy should be one of the key goals of your business. When it comes to staying in business, it's usually best accomplished when your staff is in good shape and they are reliable. Workers who get sick often can be a drag on the bottom line. Companies who stress the importance of preventive health care, and who help facilitate it readily, see the benefit in multiple ways—a healthy work environment, healthy employees, happy customers, and profit.