Old strategies for open enrollment communication aren't working anymore.

Jennifer Benz, founder and chief strategist of Benz Communications, an HR and benefits communication strategy boutique, says health reform and the economy, combined with a renewed focus on wellness and health care consumerism, are driving enrollment campaigns to adapt to changing and challenging times.

"While health care reform has been relatively quiet this year, the media and political scene has not, leaving your employees with more questions than answers. And, most employers are looking farther ahead, toward excise taxes, state exchanges and even higher incentives for wellness plan participation. Whether you're focused on a single aspect of your program or the whole thing, the forces driving change are broader than they've ever been," Benz says.