New research from the Insured Retirement Institute finds middle-income baby boomers lack confidence and resources to maneuver into retirement, and that this segment is largely underserved by financial professionals.

Middle-income boomers are defined as those with income between $30,000 and $74,000.

According to IRI, these boomers recognize the need for retirement planning, yet only half have determined their financial need for a comfortable retirement.  Additionally, while roughly one-half (48 percent) say they lack the confidence to work through the ins and outs of investing, less than 50 percent have contacted an investment advisor. Of those needing advice, only 43 percent have contacted an investment advisor, leaving a substantial gap for advisors to fill.

Recommended For You

"The middle-income Boomer market provides a great opportunity for advisors to grow their client base while helping a large segment of the population reach their retirement goals," said IRI President and CEO Cathy Weatherford. "Our research shows that although Boomers have the means to save for retirement, they do not believe they have the knowledge to select the best investment vehicle to meet their future needs.   Clearly, financial professionals have the knowledge and expertise to serve this market and can provide the needed guidance to Boomers looking to fund and build their retirement nest egg."

IRI's Middle-Income boomers report also found that:

  • Boomers who use advisors believe they are doing a good job preparing financially for their own retirement, with 90 percent stating so, compared to 63 percent of those who do not use advisors.
  • Of the middle-income boomers who have consulted a planner, most do so to seek their expertise-whether it's in building a plan or validating a plan that the Boomers have constructed themselves. 
  • When asked to identify the most important trait they look for when selecting a retirement investment product, middle-income boomers identified principal protection (19 percent of respondents) and guaranteed income (17 percent).
  • Middle-income boomers have numerous concerns about retirement savings and income – 49 percent have not tried to determine the amount of how much money they will need to live comfortably during retirement and 48 percent question their knowledge of investing and investments.
  • Most middle-income boomers can expect to receive an inheritance during their lifetimes, increasing assets by approximately 30 percent of their current wealth.
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.