FINRA Regulatory Notice 10-06, issued in January 2010, addressed Guidance on Blogs and Social Networking Web Sites, and it opened the floodgates for creative financial firms to use sites such as Facebook and Twitter in financial marketing.
Leading broker-dealers including LPL Financial, Commonwealth Financial, and KMS Financial Services have since announced partnerships to enable compliant use of social networking under 10-06.
Financial advisors should understand a key distinction 10-06 made between static and interactive content. Static content, such as Facebook's "wall," does not change very often and requires pre-approval by a broker-dealer registered principal.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
