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Know what an employer wants

One of the key concepts in managing customer relationships is listening to the voice of the customer. For brokers, that front line customer is the employer.

By Marty Traynor | Updated on September 01, 2011

One of the key concepts in managing customer relationships is listening to the voice of the customer. For brokers, that front line customer is the employer.

Over the past few months I have been in several meetings with employers where a few definite themes have emerged about their needs. While this is not a scientific study, these themes point to obvious things employers want to experience when working with a benefits provider. 

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