Pre-Paid Legal Services (PPL) is now LegalShield(SM).

The new operating name was announced Saturday in front of roughly 10,000 independent sales associates gathered in the American Airlines Center in Dallas for the 2011 Leadership Summit.

The 40-year-old company has launched an overall rebranding initiative following the acquisition of PPL by MidOcean Partners on June 30. The process begins immediately and will continue into early 2012.

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