DST Retirement Solutions is implementing a new strategy to help its clients maximize the value of participant and plan websites. The company, which provides ASP and BPO defined contribution solutions, said in a news release it would focus on "reengineering plan sponsor and participant websites to elevate their relevance, visual value and directness."

DST plans to collaborate with its clients to identify their needs and implement key success factors. Important changes include video capabilities and increased levels of customization, including user preferences to drive tailored content to individuals.

"With input from our clients, we are making participant and plan sponsor websites relevant, visual, easy to navigate, and proactive to help drive improved participant outcomes while helping plan sponsors ease the administration of their plan. Clients will have the ability to not only brand the websites to their look and feel, but the sites are flexible so that they can provide and deliver custom content, helping them continuously differentiate themselves," said Joe Rathgeb, DST retirement solutions chief development officer.