A new online retirement planning service launched today offers professional, ongoing, tactical management of 401(k) retirement investments for individuals and small businesses.

401KGPS.com utilizes the 401K GPS' proprietary Protactical™ process to "assesses and monitor each client's 401(k) strategy daily, to ultimately prosper in up markets and protect investments in downturns," said Albert Herzog, co-founder and president of 401K GPS. "Our expert investment team guides each contributor through the often confusing world of 401(k) management, ensuring consistency, flexibility and protection, taking the guesswork out of 401(k) retirement planning and investment management."

The company's founders decided to get into the market "after we saw so many people take incredible losses in the past three market downturns due to mismanagement of their 401(k) portfolio," said Adam Kulesza, co-founder and investment strategist for 401K GPS. "People were forced to alter or delay their retirement dreams because they did not actively monitor the investment in their company-sponsored plan. We are here to provide the bridge that results in successful 401(k) retirement planning."