Brokers remain crucial to allaying employer fears

The rising cost of health insurance looms large among business decision makers.

By Staff Writer | September 30, 2011 at 10:48 AM

From the September 2011 issue of Benefits Selling:

The rising cost of health insurance looms large among business decision makers. 92% say they are concerned. 73% are "very concerned."

63% of surveyed businesses see their broker as being a business partner rather than just middlemen offering products and basic or administrative services.

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45% of those surveyed claim to be very unlikely or somewhat unlikely to purchase a health insurance product at a lower cost than a current plan from a government- sponsored program without the assistance of their broker or agent.

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