Over the last few years, the social media epidemic has created a plethora of websites devoted to finding our way through the stuff of life. Incredibly, companies like Facebook, Twitter and LinkedIn have grown exponentially by connecting everyone to everyone else.

Forget Kevin Bacon and his six steps. You can be directly connected to almost anyone including celebs, politicians, and your old high school buddies—if you really are desperate for surface level, non-personal communication with people you don't know. The point is that sites that connect are big business, and you need to be part of it. If not, you are so 20^th century!

And, by using social media outlets, your business can be catapulted to the next level. You can put your 3×5 index cards back in the drawer and your desktop in the garage. Social media is now the new mainstream way to reach people, and it's portable. Just think of all the billions of smart phones in the market, and you can source your product or service to everyone of those handheld devices. Chances are if they have an IPhone or Blackberry, they are on Facebook, or Google, RSS or any of the other big media sites.