ING launched a new online enrollment service that allows retirement plan participants to instantly enroll in their workplace retirement plan by using a tablet or mobile device.
Called ING iEnroll, the program was first introduced in the Northeast during the past six months, where tablets were used in group enrollment meetings with a select number of 401(k) customers. The goal was to help facilitate the enrollment process by providing employees access to the latest in mobile technology.
Initial results from the program suggest that tablets and mobile devices can be powerful tools for encouraging individuals to take positive retirement savings action, according to ING. It found that by using technology to help individuals enroll in a plan, nearly 97 percent took action immediately to enroll or re-enroll in their company's 401(k) plan.
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"One of the biggest challenges our industry faces is getting individuals to take an important first step by joining their employer-sponsored retirement plan," said Rick Mason, president of Corporate Markets for ING U.S. Retirement. "We're extremely excited with the initial results from our new program, especially with small employers where plan participation rates are typically lower. ING conducts thousands of enrollment meetings throughout the year for its corporate plan customers, and we believe this effort can help even more Americans get on the right track to achieving their goals."
ING's U.S. Retirement business provides defined contribution plans to all types and sizes of customers, including corporate, government, healthcare, K-12 and higher education employers.
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