Eighty-six percent of employers use social media, with 72 percent of employers using it for recruiting purposes, according to a survey conducted by SelectMinds.
Of the surveyed human resources professionals, 81 percent report using social networks to help them recruit candidates, with the two most popular sites being LinkedIn at 79 percent and Facebook at 63 percent. An additional 63 percent of respondents say their companies use corporate social networks for current employees while 40 percent purely employ them for recruiting. Another 33 percent of respondents have made alumni networks.
Besides recruiting, the report reveals that social media is being used for training and learning at 53 percent, HR benefits and incentives at 52 percent, event information at 52 percent and accessing news at 52 percent. Sixty-nine percent of respondents plan to add to their social media budgets, and 85 percent of respondents say they are actively planning to invest in social media.
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