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Consumerism comes to the consumer

The consumer-directed health care world is buzzing these days about the concept of consumer engagement.

By Marty Trussell | Updated on October 11, 2011

The consumer-directed health care world is buzzing these days about the concept of consumer engagement. Much has been written and said about the best ways to educate people about the health care system, how it works, and how they can be taught to make better decisions that will reduce spending. It’s an awesome task.

Or is it?

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