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The Hartford launches campaign to encourage retirement savings

The Hartford is launching a campaign to encourage people to take advantage of their employers 401(k) or other retirement plan for National Save for Retirement Week, Oct. 16-22. The Its in Your Power campaign is reaching out to 1.4 million plan participants, 32,500 plan sponsors and their financial advisors.

By Paula Aven Gladych | Updated on October 12, 2011

The Hartford is launching a campaign to encourage people to take advantage of their employer’s 401(k) or other retirement plan for National Save for Retirement Week, Oct. 16-22. The “It’s in Your Power” campaign is reaching out to 1.4 million plan participants, 32,500 plan sponsors and their financial advisors.

“The Hartford is telling retirement plan participants that, ‘It’s in Your Power’ to help build a secure retirement by starting or increasing contributions to their employer’s retirement plan,” said Dana McCullough, assistant vice president of marketing for The Hartford’s Retirement Plans Group. “Our campaign encourages participants to take action – much like a superhero would – and be the catalyst for their own retirement security.”

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