Employers want their employees to be responsible for their health—and they want it so badly that the number of companies using financial incentives and penalties for participation in health programs is rapidly on the rise, according to a survey of companies by Towers Watson.

The use of financial rewards in health management programs increased by 50 percent between 2009 and 2011. And by 2012, four in five companies plan to offer some type of financial reward to individuals who participate in their health management programs.

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