RICHMOND, Va. (AP) — The Food and Drug Administration is planning to spend about $600 million over five years to educate the public about the dangers of tobacco use. Declines in U.S. smoking rates have stalled in recent years.
Dr. Lawrence Deyton, director of the FDA's Center for Tobacco Products, told The Associated Press that the multimedia campaigns are aimed at reducing death and disease caused by tobacco, which is responsible for about 443,000 deaths a year in the U.S.
The first campaign will target youth, minorities and other groups including gays, the military and people with disabilities. Ads will run in print and on TV, and the campaign will also use social media such as Facebook, Twitter and YouTube.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
