Ninety percent of employers offer wellness programs and are finding ways to encourage employee participation in an effort to control health care costs, finds the Advertising Specialty Institute.
According to ASI, incentives are the primary factor in encouraging employee participation in wellness programs. In fact, a recent report by the Incentive Research Foundation reveals that only one in five people participate in wellness programs if there are no incentives; however, offering incentives increases participation by at least 60 percent, and incentives can impact wellness programs on a long-term basis.
Some incentive programs include popular promotional products, such as logoed body mass index calculators, jars filled with almonds, wristbands, pedometers and backpacks with many carrying printed cards with health tips.
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