Search
 

First Person

The case for long-term care insurance is usually made with mathematics, and rightly so.

By Sponsor: Prudential | Updated on November 18, 2011

The case for long-term care insurance is usually made with mathematics, and rightly so. Weighing the risk of a debilitating disability and its financial impact against the relatively modest cost of insuring against the risk makes for a convincing equation. 

But beyond the immutable logic of numbers, equally powerful arguments for LTC insurance often come from another source – the human voice. Such was the case with John Horton, an Ohio father of three who so believed in the value of LTC insurance that he insisted on speaking out in a videotaped testimonial during his last year of life.

Produced by Prudential, the documentary-style video tells the story of a much-loved patriarch who enjoyed the final years of his life surrounded by a large, extended family. Sunday dinners, evening walks to a nearby pond with his wife and plentiful hugs from his five grandchildren were among the cherished rituals of Horton’s life. And for that, he credits his decision years before to purchase long-term care coverage to protect his family’s finances.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2024 ALM Global, LLC. All Rights Reserved.