MassMutual Retirement Services has launched RetireSmart TV, a new series of short online videos on key financial topics, including the importance of good credit, affording health care, how to save for college and how to prepare for retirement.
The first ten educational videos, which are each about 2 minutes long, feature Farnoosh Torabi, independent Generation Y money coach, best-selling author and personal finance journalist, talking with everyday Americans about being RetireSmart with their individual strategies.
"People today are reading less and watching more online video and webisodes, with Americans spending nearly three and a half hours a week watching online video," says Kris Gates, assistant vice president of participant and interactive marketing for MassMutual's Retirement Services Division. "We have engaged with Farnoosh to create a series of 10 edutainment videos to connect with our participants in a new and exciting way."
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Hugh O'Toole, senior vice president of sales and client management for MassMutual's Retirement Services Division, said that he "can't wait to see the positive impact these videos have on our participants. We look forward to integrating RetireSmart TV into our on-site educational meetings to show that our participants, along with most Americans, are all in the same boat when it comes to understanding these complex topics."
Elaine Sarsynski, executive vice president of MassMutual's Retirement Services Division and chairman and CEO of MassMutual International LLC, said that, "It was a pleasure to work with Farnoosh and gather invaluable feedback from everyday Americans. Through her informal conversations 'on the street,' we were able to hear firsthand how Americans feel about these important financial topics, and provide simple, easy-to-implement strategies to help them assess their current situation and prepare for a successful retirement."
RetireSmart TV videos can be accessed at retiresmart.com.
MassMutual's Retirement Services Division has been serving retirement plans for 65 years. It offers a full range of products and services for corporate, union, nonprofit and governmental employers' defined benefit, defined contribution and nonqualified deferred compensation plans.
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