According to a recent survey by the Society for Human Resource Management, 73 percent of employers do not provide training to employees who are responsible for social media duties.
The survey also finds that 68 percent of respondents have employees using social media to reach external audiences, including current customers, potential customers and potential employees; however, 32 percent of respondents do not use social media for promotional reasons.
"The survey data show a disconnect in that most organizations use social media to reach audiences, yet few train employees to effectively do so," says Mark Schmit, vice president of research at SHRM.
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