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Social media survival

How HR professionals can conquer the new world of social media communication in the workplace

By Amanda McGrory-Dixon | Updated on November 30, 2011
(Photo credit: Master isolated images)

Effective communication is one of the most important aspects when it comes to managing the work force. With the scope of benefits changes, greater emphasis on shared costs and other employment issues, there are plenty of messages that must be delivered, and more employers are turning to social media to communicate with employees.

In fact, according to a recent Towers Watson study on social media use by employers, 64 percent of organizations know more about using social media platforms than they did just one year ago, and 69 percent of respondents anticipate increasing their use over the next 12 months.

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