The amount of workers enrolling online for their employee benefits has doubled since just a few years ago. Research from Guardian Life Insurance Company of America shows 62 percent of workers now enroll online, compared to 29 percent in 2005.
In the past year alone, the use of online benefits enrollment increased by 8 percentage points, representing a significant shift in how employees learn about, evaluate and interact with their benefits programs.
For workers, it comes down to simplicity. Nine out of ten workers surveyed (91 percent) rate their online enrollment experience as “very easy” compared to 78 percent of those using paper. Employees say they prefer online benefits enrollment for convenience (89 percent); time savings (85 percent) and the fact that it’s good for the environment (78 percent).
And though millennials are generally perceived as the generation that would overwhelmingly prefer to evaluate benefit offerings through online platforms, in effect, a majority of all workers (54 percent) indicate a consolidated web portal would help employees appreciate the value of available benefits more effectively.
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