Search
 

Smart goals focus on results

With the first of the year on hand, many benefits professionals will be making the business equivalent of New Years resolutions: a business plan.

By Alan Katz | Updated on December 01, 2011

With the first of the year on hand, many benefits professionals will be making the business equivalent of New Year’s resolutions: a business plan. Most will face this task with dread. After all, no one ever got into sales out of a love for paperwork.

Business plans, however, are far more than paperwork; they are an extremely effective means of guiding your business through change and aligning your team. I’ve explained how business plans accomplish this magic in previous columns. Suffice to say the Trailblazed Sales Project Study found a high correlation between having a business plan and sales success. You can make substantial sales without a business plan, but it’s easier with one.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

BenefitsPRO Broker Expo 2025 (BPRO)Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information
 

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2024 ALM Global, LLC. All Rights Reserved.