The Dodd-Frank Wall Street Reform and Consumer Protection Act also stands to play a prominent role, with its planned established of a federal insurance office—as part of Treasury—which will pile on another layer of oversight and politics to both the individual and group markets. Dodd-Frank also threatens to add another lay of red tape to the already compliance-laden retirement adviser space.

And honestly, we simply felts we had no choice but to stay on top of this space by taking our product to the next level. We’ve taken a huge step in that direction with the launch of BenefitsPro, a site that triples our market segments while expanding our editorial reach exponentially.

So what’s new?

Well, a lot of what you might notice is the aesthetic stuff—cleaner typefaces, fancy new pics.

But look a little closer (just not at the photos) and you’ll see we’ve tinkered under the hood, as well. Not only have we tweaked how much info we present on each page, but I think we’ve actually managed to ramp up the quality of the news, data and feature stories we bring to you each month in the magazine – not to mention the daily flow of information analysis we deliver through BenefitsPro.

In short, we need to adapt—to evolve—in a brave new world. And we need to bring our readers with us as we help them do the same. We need to go beyond benefits selling—into benefits surviving.