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Small biz owners prefer financial advisors of the same sex

Small business owners prefer to speak to financial advisors of the same sex, according to a new study by The American College, with men showing a stronger gender bias than their female counterparts.

By Paula Aven Gladych | Updated on January 09, 2012

Small business owners prefer to speak to financial advisors of the same sex, according to a new study by The American College, with men showing a stronger gender bias than their female counterparts.

Sixty-one percent of women small business owners prefer to speak to female financial advisors, compared to 24 percent of men. Seventy-five percent of men prefer to speak to male financial advisors, compared to 40 percent of women.

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