Women investors demand more from and are pickier about financial companies and advisors they work with than men, according to a new study by Hearts & Wallets. The study of more than 4,500 U.S. households nationwide found that women are 50 percent more likely to be concerned about making assets last throughout retirement or outliving their money.

The survey also found that this heightened level of concern extends to all retirement issues.

Fifty-six percent of women find retirement planning difficult, while only 51 percent of men feel the same way. Only 12 percent of women seek help with retirement planning and more than one-third of women feel moderate to high anxiety about their financial future. A much larger number of women, 41 percent, say they are very inexperienced with investing, compared to 27 percent of men. Only 15 percent of women have a good understanding of how their primary financial provider earns money, a key trust driver, as compared to 25 percent of men.